Program S2 Magister Manajemen Pemasaran (Marketing)

Program Magister Manajemen Pemasaran (Marketing) bertujuan untuk:

1. Menghasilkan lulusan yang mampu mengevaluasi kasus dan praktek dalam bisnis dengan menggunakan berbagai konsep perilaku konsumen dan pemasaran stratejik.
2. Menghasilkan manajer yang mampu berfikir strategis dalam menyusun strategi pemasaran Berdasarkan analisis perilaku konsumen.
3. Menghasilkan manajer yang mempunyai kemampuan stratejik dalam pemasaran dan mampu mengantisipasi perubahan pada era globalisasi.

Struktur kurikulum Program Magister Manajemen bidang minat Pemasaran dapat dilihat di bawah ini:

Kurikulum Magister Manajemen

MK: Manajemen Keuangan
MSDM: Manajemen Sumber Daya Manusia
MP:Manajemen Pemasaran
MO: Manajemen Operasi

No.	Mata kuliah	Semester	SKS	MK	MSDM	MP	MO
1	Executive Support System for Business	1	2	√	√	√	√
2	Strategis Marketing Management	1	3	√	√	√	√
3	Corporate Financial Management	1	3	√	√	√	√
4	Business Ethic and Good Governance	1	2	√	√	√	√
5	Strategis Human Resource Management	2	3	√	√	√	√
6	Operation Strategic and Process Management	2	3	√	√	√	√
7	Entrepreneurship and Innovation Management	2	3	√	√	√	√
8	Organization Theory and Design	3	3	√	√	√	√
9	Distinctive Strategic Management	3	3	√	√	√	√
10	Advanced Financial Research	3	3	√
11	Human Resource Research	3	3		√
12	Research Methods for Operational Business	3	3				√
13	Marketing Research	3	3			√
14	Seminar Karya Akhir	3	0	√	√	√	√
15	Investment Management	4	3	√
16	Managing Training and Development	4	3		√
17	Quality and Productivity Management	4	3				√
18	Consumer Behavior and Marketing Communication	4	3			√
19	Advanced Corporate Finance *	4	3	√
20	Structured Finance *	4	3	√
21	Financial Engineering *	4	3	√
22	Risk Management *	4	3	√
23	Multinational Corporate Finance *	4	3	√
24	Employer Performance and Talent Management *	4	3		√
25	Organization Change and Corporate Culture *	4	3		√
26	Strategic Human Capital *	4	3		√
27	Management of Industrial Relation *	4	3		√
28	Global Supply Chain Management *	4	3				√
29	Enterprise Resource Planning System *	4	3				√
30	Bussiness Process Re-Engineering *	4	3				√
31	Project and Changes Management *	4	3				√
32	Industrial Safety and Health In Bussiness *	4	3				√
33	Industrial Cost Analysis *	4	3				√
34	Costumer Development Strategic *	4	3			√
35	Value Creation Strategic *	4	3			√
36	E-Marketing *	4	3			√
37	Service Marketing and Hospitality *	4	3			√
38	Spesial Topic in Marketing *	4	3			√
39	Product Portfolio Strategic *	4	3			√
40	Thesis	4	6	√	√	√	√
	TOTAL SKS			40	40	40	40